NBA 2K27 Is Teasing a GTA 6-Themed Event in Collaboration with Rockstar Games

NBA 2K27 is teasing a crossover with Rockstar Games, seemingly to promote Grand Theft Auto 6 .

At the end of the trailer for NBA 2K27 Season 1, there's a very cryptic tease. The camera tilts down toward a purple-ish poster sporting palm trees, which looks awfully similar to the very first artwork Rockstar released for GTA 6. Seagulls and police sirens can be heard in the background before the camera pans over to an arcade cabinet. One machine has the 2K logo and the other has the Rockstar Games logo. On the screens, the words "Season 3" can be seen in the GTA 6 font and color scheme.

Seasons tend to last about six weeks, so we can expect Season 3 to launch around the time of GTA 6's release in November. It's unclear what exactly this will offer, especially since NBA 2K is an E-rated game and the GTA series pushes the boundaries with its M-ratings. However, it appears to be part of a larger effort to ramp up marketing for what will undoubtedly be one of the biggest releases in entertainment history.

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Source: Read the full article on IGN →