Rockstar Games and Florida Officials Are Having Conversations to Turn Miami Into Vice City IRL for GTA 6's Marketing Campaign

Florida officials and Rockstar Games are having conversations to turn parts of Miami into Vice City for Grand Theft Auto 6's marketing campaign.

As initially reported by The Miamian , Miami-Dade County has had formal conversations with Rockstar Games about a Grand Theft Auto 6-themed takeover of Miami to promote the upcoming game. The report initially noted that Rockstar was the one that approached Miami-Dade with its ideas, but the article was later edited to clarify the city was actually the one who submitted a pitch deck.

While no plans are officially in place yet, the ideas pitched by the city are wide-ranging, ambitious, and likely absurdly expensive. One such idea includes transforming a section of Miami International Airport to serve as a "welcome" area for Vice City, complete with Vice City signage, limited edition luggage tags, themed luggage carts, a photo backdrop, and even a display aircraft wrapped in the game's purple color scheme.

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Source: Read the full article on IGN →